This great article http://www.humanfactorsblog.org/2008/11/26/interface-aid-for-hyper-milers/ from www.humanfactorsblog.org reminded us of another EPSRC funded project ‘Footlite‘ that colleagues and some of the Real World Design team are working on.
Both this dashboard ‘widget’ from Honda and one aspect of the Footlite project are working on eliciting a more economical driving style from the user of the vehicle. It would have been too easy for this to have been presented in a lecturing and instructive manner and for the user to feel restricted in their enjoyment of driving.
Instead, the more economically you drive the more you little seedling grows into a tree throughout the course of your journey, effectively presenting the concept of driving economically in an intrinsically motivating manner.
This is also similar in style to another Japanese ‘innovation/fad’ a few years back of Tamagotchis a virtual pet that children (and adults) could nurture in a similarly engaging and intrinsically motivating manner.
Are there any other situations where manufacturers have (or should) take inspiration from toys or computer game companies to make products more engaging?


